Natural Products Expo West/SupplyExpo 2008 Continues Upward Climb with Record Attendance

BOULDER, Colo. (March 19, 2008) — More than 52,000 retailers, manufacturers, functional ingredient suppliers and industry professionals attended the country's largest natural, organic, and healthy products trade show, Natural Products Expo West/Supply Expo 2008 (www.expowest.com), an increase of 11 percent over last year's attendance. In its 28th year, Natural Products Expo West/Supply Expo, produced by New Hope Natural Media, a division of Penton Media, attracted a record 3,392 exhibits to the Anaheim Convention Center in Calif.

Keynote speaker, The New York Times best-selling author, Michael Pollan told a capacity crowd to think about "not just what is in our food but how we enjoy our food," and reminded the audience that shopping is part of the pleasure of food.

The $57 billion dollar natural and organic products industry continues to enjoy brisk sales with strong growth in certified organic meat and seafood, beer and wine, pet products, herbs and botanicals, and personal care, according to The Natural Foods Merchandiser's 2007 Market Overview. Innovation continues in this marketplace with new biodegradable goods, from housewares and home cleaning products, to certified fair trade products and organic fiber fashions and bedding.

"Each year, Natural Products Expo West gives a sneak peek into what the public will find in America's stores tomorrow," said Fred Linder, president of New Hope Natural Media. "This year, more buyers from the full retail spectrum—from supermarkets, pharmacies, club and convenience stores to independent co-ops and ethnic markets—saw more products than ever before."

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