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Anaheim Convention Center, Anaheim, CA USA
Education and Events March 6-9, 2014 | Trade Show March 7-9, 2014
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Mighty Leaf Tea Co.

San Rafael,  CA 
United States
http://www.mightyleaf.com
Booth: 2975
Print Profile: 
Mighty Leaf Tea is the designer of the artisan tea experience. Family-owned, our all natural tea is an artistic blend of whole leaf tea, blossoms, herbs, fruits, and spices. Since our whole leaf tea is too large for ordinary tea bags, we designed our own plant-based pouches and we hand-stitch them with unbleached cotton string.


BRANDS: Mighty Leaf Tea
Show Specials
15% off web orders
Use code EXPO14 to get 15% off web orders at mightyleaf.com.  Offer valid March 5 - April 8, 2014.
Press Releases
2014 Press Kit

MIGHTY LEAF TEA

The Ultimate Multi-Sensory Tea Ritual

 Mighty Leaf® Tea is the originator of and the leading lifestyle brand in the premium tea category. We invite you to drink in the moment with handcrafted whole leaf pouches and loose teas that deliver the taste of modern tea luxury. Born for the purpose of infusing life into an ancient indulgence by creating tea products that reach new heights of quality and innovation, Mighty Leaf® Tea delivers the ultimate multi-sensory tea ritual.

ARTISAN CRAFTED BLENDING WITH THE WORLD’S FINEST INGREDIENTS


Mighty Leaf® Tea’s super whole leaf tea ingredients make for rich aromas throughout the tea drinking experience. 

SILKEN TEA POUCH AND WHOLE LEAF INGREDIENTS

Consumers can touch and feel the quality of whole tea leaves as well as chunks of fruit in Mighty Leaf® Tea’s signature artisan crafted silken Tea Pouches™. Each pouch is commercially compostable and features a tag with recommended brew time.

 EXTRAORDINARY TASTE AND FLAVOR

Mighty Leaf® Tea’s carefully formulated blends include large chunks of fruit, high quality herbs and spices, in addition to the highest quality tea ingredients available, making for an exquisite and flavorful experience.

 GRAPHICALLY APPEALING PACKAGING AND ARTISINAL BRAND IMAGERY

Packaging graphics highlight Mighty Leaf® Tea’s use of whole leaf ingredients. Lush, visually pleasing natural imagery emphasizes natural sourcing.

 A HOLISTIC WELLNESS EXPERIENCE

Mighty Leaf® Tea’s multi-sensory lifestyle experience nourishes the body, relaxes the mind and enriches the soul through the ritual that has provided retreat and peace of mind for centuries.

 The genesis of Mighty Leaf® Tea came in 1996 as a result of a shared passion and dream envisioned by husband-and-wife team Gary Shinner and Jill Portman when they founded their teahouse on Fillmore St. in San Francisco.  First to market in the premium tea category and the only U.S. tea company to offer an artisan-stitched silken Tea Pouch™, Mighty Leaf® Tea is now recognized as a pioneer and leader in the industry. With a broad offering of best-in-class teas, including the #1 and #2 in retail SKUS in the premium tea category, the company delivers a distinctive, multi-sensory experience that appeals to a loyal customer base passionate about tea.

 Fueled by Americans’ quest for a healthy lifestyle, the tea category has consistently grown in recent years.  Over $15.4 billion of tea at retail was sold through U.S. retail and foodservices channels in 2012 and that amount is projected to increase 4.6% compounded annually through 2014 (Source:  Mintel July 2012 and Packaged Facts February 2012).  Supporting this health and wellness focus, Mighty Leaf® Tea continues to build the respect and loyalty of consumers looking for healthy, all natural and calorie free beverage options.

 Mighty Leaf® Tea is found in hotels, restaurants, grocery outlets, cafes and spas throughout the U.S. and internationally, including Whole Foods Markets, five star hotels (Ex: The Peninsula Hotel, The Mandarin Oriental, the Kimpton Hotels and Ritz-Carlton hotels), Nordstrom and on Virgin America. Look for Mighty Leaf® Tea in your local supermarket or health food store where we sell boxes of 15 individually-wrapped Tea Pouches™ in 20 varieties including black, green, herbal and iced teas.  Consumer favorites include choices such as Green Tea Tropical, Chamomile Citrus, Organic African Nectar, Orange Dulce and Organic Earl Grey. All of our hot Tea Pouches™ along with over 120 varieties of loose leaf tea and innovative teaware are also available at www.mightyleaf.com.

 

Media Contact:  Robin Gonci, rgonci@mightyleaf.com, 415.491.2650 x112

 

FACTS AT A GLANCE

Company Description:  The leading lifestyle brand in premium tea

Headquarters:  San Rafael, CA

Founded:  1996

Ownership: Family-owned by founders Gary Shinner and Jill Portman

Employees:  60

Channels: Foodservice, Retail, Web, International (40+ countries)

 

Products for Retail:

Mighty Leaf® Tea Black Teas

Mighty Leaf® Tea Green Teas

Mighty Leaf® Tea White Tea

Mighty Leaf® Tea Herbal Infusions

Mighty Leaf® Tea Variety Packs

Mighty Leaf® Iced Teas

 

Retail Best Sellers:

Mighty Leaf® Tea Chamomile Citrus Infusion

Mighty Leaf® Tea Green Tea Tropical

Mighty Leaf® Tea Organic African Nectar Infusion

Mighty Leaf® Tea Organic Breakfast

Mighty Leaf® Tea Organic Earl Grey

Mighty Leaf® Tea Vanilla Bean

 

Products for Foodservice (Premium) :

Mighty Leaf® Tea Black Teas

Mighty Leaf® Tea Green Teas

Mighty Leaf® Tea White Tea

Mighty Leaf® Tea Herbal Infusions

Mighty Leaf® Loose Leaf Tea (1 lb resealable bags)

Mighty Leaf® Iced Tea Filter Bags and Pre-portioned Packs of Loose Tea ( 1 or 3 gallon yield)

Mfusions by Mighty Leaf® Drink Development Program

 

Products for Foodservice (Super-Premium):

ML Black Teas

ML Premium Oolongs

ML Green Teas

ML White Teas

ML Herbal Infusions

 

Products for Foodservice: 

Mighty Leaf® Origins™ Black Teas

Mighty Leaf® Origins™ Green Teas

Mighty Leaf® Origins™ Herbal Infusions

 

Foodservice Best Sellers:

Mighty Leaf® Pomegranate Berry Iced Tea

Mighty Leaf® Organic Green Sunburst Iced Tea

 

Products for Web:

Mighty Leaf® Tea Pouches, Loose Tea, Iced Tea, and Teaware

 

Unique Attributes: Color-coded tea tags and packaging indicate caffeine levels and brew time.

 

9 Organic Teas Including:

Organic Breakfast, Organic Earl Grey, Organic Hojicha Green Tea, Organic Spring Jasmine, Organic African Nectar, Organic Mint Mélange, and more

 Sample Innovations:

Artisan-crafted Whole Leaf Tea Pouch™ invented by Mighty Leaf® founders Gary Shinner and Jill Portman - 1996

Upgraded to compostable Tea Pouches -  2006

Tea Top Brew Mug which prevents over-steeping - 2009

 

 






Awards and Honors

 

  • Mighty Leaf® Tea won the award for Best Packaging at the World Tea Expo in March of 2013 with its point-of-purchase display rack. The rack holds up to eight individual, interlocking tea dispensers. Each dispenser has a removable cover for refilling and a color coded base for dispensing. The bases have a non-slip surface and can be placed directly on a counter as an alternative display method.
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      • Gywneth Paltrow selects Mighty Leaf Green Tea Tropical as one her favorites on her lifestyle website Goop and curated a box with her favorites in partnership with Birchbox (October 2012).

               

             

                           

                  • Mighty Leaf® Tea’s Mfusions is a Beverage Innovations Award Winner. Mfusions won the award for best new Food and Beverage product of 2012 by the National Restaurant Association in May 2012. Groundbreaking blends of premium iced tea with real fruit, herbs and agave nectar, Mfusions are designed to please consumers in the food service environment.

                           

                                   

                          • The popular Dr. Oz Show featured Mighty Leaf Tea on "Dr.Oz’s Best Advice Ever–Over 50 All-Time Greatest Tips!" To de-stress instantly, Dr. Oz encouraged his audience on the episode to "sip away" their worries with green tea from Mighty Leaf and the remarkable Tea Top Brew Mug. The Tea Top Brew Mug is an insulated traveling teapot specially designed for Mighty Leaf’s signature Tea Pouches. Once you have finished steeping, pull the pouch into the top of the mug where it rests without touching the tea.  No more over-steeping!  (May 2012)

                             

                            • "Every Day with Rachael Ray" adores Mighty Leaf® Organic African Nectar Herbal Infusion! (March 2012)

                                     

                             

                                     

                            • Phil Lempert declares Mighty Leaf® Sunburst Green Iced Tea a hit with a 92 point rating! March 2012.

                                     

                             

                               

                            • "Every Day with Rachael Ray" named Mighty Leaf® Tea Organic Earl Grey as "Best Earl Grey" in February of 2011. She wrote "Earl Grey (black tea flavored with bergamot citrus fruit oil) can sometimes taste bitter or astringent, but this brew is perfectly balanced. ‘It has a smoky orange flavor—mmm,’ one panelist cooed as she savored the complex, earthy blend. After taking a sip, another enthusiastic taster deemed it ‘pure perfection.’($9.95 for 15 tea bags, at most grocery stores)"
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                            • The James Beard Foundation selects Mighty Leaf® Tea to be its exclusive purveyor of tea for 2010. The highly regarded nonprofit’s mission is to celebrate, preserve, and nurture America’s culinary heritage. The Mighty Leaf Tea Foundation, which encourages individuals around the world to succeed in their own unique crafts, made monetary and product donations to the James Beard Foundation.
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                            • In 2010, Mighty Leaf® Organic Ginger Peach Iced Tea won third place in the Foodservice Iced Tea Class.
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                            • As one of a handful of food and beverage companies experiencing explosive growth, Mighty Leaf® Tea has appeared three times on the INC Magazine list of fastest growing privately held companies. Mighty Leaf® Tea made the INC 5000 list in 2007 and the INC 500 list in both 2005 and 2006. In 2005, INC wrote: "Why it’s growing: It’s a high-end brand in the specialty tea category, which is growing thanks to the springboard effect of the coffee boom."
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                            • Cook’s Illustrated magazine (July-August 2007) selected Mighty Leaf® Tea Organic Breakfast as the "Best Premium Plain Black Tea." Cook’s Illustrated wrote, "…We chose English breakfast blends from five high-end tea companies—Harney & Sons, Upton Tea Imports, Mariage Frères, Mighty Leaf®, and Adagio—and tasted them plain against our winning supermarket tea, Twinings English Breakfast, and again with milk against Tazo Awake, our favorite supermarket tea when milk is added. In the plain tasting, Mighty Leaf® Organic English Breakfast...won by a landslide."
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                            • Mighty Leaf® Tea’s Ginger Peach Iced Tea was selected by World Tea Expo in 2007 as "Best Commercial Flavored Black Iced Tea".
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                            • Mighty Leaf® Chocolate Truffle Tea was one of the "100 Tastes You Must Try in 2007" by Food & Wine magazine, January 2007. On their list of top food, wine, beer, and mixers from around the world, Mighty Leaf® Chocolate Truffle Tea ranked #20 out of 100. "A healthy new way to kill a chocolate craving: Mighty Leaf® ‘s truffle teas. The Mocha Pu-erh Truffle combines aged tea leaves and cacao nibs…" http://www.foodandwine.com/articles/100-tastes-to-try-in-07
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                            • In 2006, the new biodegradable Mighty Leaf®Tea Pouch™ received the award for "Best Green Packaging" by the Specialty Coffee Association of America (SCAA). "Mighty Leaf® Tea continues to forge a new path in the specialty tea category as the...[SCAA] awarded them "Best New Packaging" for their new ...tea pouches. Made of polylactic corn, the new silken pouches show off the tea leaves even more than the original silken mesh pouches did."
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                            • Mighty Leaf®Tea’s "Classic Mini Tin Collection" was tapped by NASFT as a finalist for "Best Food Gift" in 2006.
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                            Additional Info
                            Do you sell to independent retailers? Yes
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