General Information

• Booth Move Requests
• Cancellations
• Company Listings
• Priority Points
• Exhibitor Groups
• What if a company is acquired or merged?

Booth Move Requests
If your booth choice is already taken or if you prefer another booth location, your company may submit an online Booth Move request at any time via the web. Requests are prioritized according to our priority points system, then by the date in which they are received. Should a booth become available, you will be contacted by your account manager. Submitting a booth move request does not absolve an exhibitor from liability of the original contract should we be unable to accommodate this request. Booth moves begin immediately following Natural Products Expo West 2007 and close on February 22, 2008. As of October 2007, the booth move list is full and is now closed to new requests.

Cancellations
Your booth is contracted once your Exhibit Space Contract or Proxy Form is signed and exhibit space is allocated. Cancellations must be made in writing and are subject to the following provisions:

1. Cancellations and booth downsizes will receive one (1) penalty point.
2. Cancellations and booth downsizes received by November 30, 2007 are subject to a 40% penalty on the full price of the booth.

If there is no activity in contracted exhibit space by 6:00 pm, March 12, 2008, and the exhibitor has not contacted the Expo Show Management Office at the Anaheim Convention Center, we reserve the right to reassign that exhibitor’s booth(s).

Please note cancellation and downsizing fees apply as soon as a Exhibit Space Contract or Proxy Form is signed. Downsizing a booth space is considered a cancellation and will be assessed a penalty fee and a penalty point.

Company Listings
Each contracted exhibitor will be listed in the Buyers’ Guide or Addendum with the company information provided on your Exhibit Space Contract, along with a 25-word description. See below for deadline.

Any changes to your contracted information must be submitted in writing.

For every additional 100 square feet contracted, exhibitors will be permitted an additional listing of a subsidiary company. These will be cross-referenced to the main listing. Requests for additional listings must be submitted on an additional Exhibit Space Contract.

Online - FREE

• Company name, booth number
• 25-word description
• Product listing
• Brand name listing
• Show specials

For an additional fee, upgrade your online listing with product photos, links to your website, press releases, longer descriptions, and/or your logo.

In Print - FREE

• Company name, booth number
• 25-word description & product listing

Upgrade your listing with your logo or an advertisement by calling your account manager.

Deadlines
Buyers' Guide—contract by January 22, 2008

Priority Points Information
Priority points are used for initial booth assignments (through March 11, 2007) and upgrades. Past Points + Current Points = Total Priority Points

Past Points: Past points are based on the number of years a company has exhibited at Natural Products Expo (East, West, SupplyExpo, Expo Asia and/or Expo Japan) since 1992. A maximum of one point is earned for each past show. (Exception: Expo East 2001 exhibitors received two points.)

Current Points: Current points are given for contracted booth space, sponsorship participation, advertising, and e-media promotion. Current points include the following:

• Contracted Booth Space
  Points are given for each 10’ x 10’, 9’ x 10’, or 8’ x 10’ space you contract for Expo West 2007. Tabletops get a 1/2 point. After Expo West 2007, each exhibitor will receive only one point for exhibiting at the show, regardless of booth size, advertising, emedia and/or sponsorship participation.
• Sponsorship Participation Natural Products Expo West
  
  • Platinum Level Sponsor 3 points
  • Gold Level Sponsor 2 points
  • Silver Level Sponsor 1 point
• Advertising
  Points are given for advertisements placed in The Natural Foods Merchandiser (NFM), Delicious Living (DL), and Functional Foods & Nutraceuticals (FF&N), independently or combined, in the January through the December issues of the previous calendar year.
  • If a company has placed and/or contracted NFM, DL and/or FF&N for at least five (5) display advertisements, one (1) additional point will be honored for Expo East and Expo West for the next calendar year.
  • If a company has placed and/or contracted NFM, DL and/or FF&N for at least ten (10) display advertisements, two (2) additional points will be honored for Expo East and Expo West for the next calendar year.
  • If a company has placed and/or contracted NFM, DL and/or FF&N for at least fifteen (15) display advertisements, three (3) additional points will be honored for Expo East and Expo West for the next calendar year.
• e-media
  • If a company has placed and/or contracted a minimum of $10,000 net revenue in e-media promotion with New Hope Natural Media (NHNM), one (1) additional point will be honored for the next calendar year.
  • If a company has placed and/or contracted a minimum of $18,000 net revenue in emedia promotion with NHNM, two (2) additional points will be honored for the next calendar year.

Exhibitor Groups
Aside from official associations, if an organization wants to group a number of companies together during initial booth assignments onsite at Natural Products Expo West, these booths will be assigned based on the company with the lowest point total. For example, if there are eight companies in the grouping and there is an exhibitor with 10 points and an exhibitor with one point in the group, the entire group will be assigned based on one point. Official associations are assigned based on the point total of the association.

What if a company is acquired or merged?
Companies that purchase all of the assets and liabilities of other companies may inherit the priority points of that company. However, companies may not combine or add the priority points of acquired companies. It is the exhibitor's responsibility to notify the Exhibit Sales Department of these situations in writing.

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