Global Business Program: Training and Tools

Finding Success in North America

The Global Business Program is designed to help international exhibitors and visitors at Natural Products Expos succeed in launching and successfully marketing products and services in the North American healthy products marketplace. Whether your company is large or small, and whether you are exhibiting at Natural Products Expo or not, this acclaimed program can provide the edge you need to succeed.

Click here to download a registration form for the Global Business Program.

• Training and education in markets and marketing, rules and regulations, managing a successful tradeshow booth, public relations, and sustainability.
• Advice and consultation from the industry’s leading marketers, lawyers, media experts and product developers.
• A panel of experts to review potential products and provide valuable advice, insight and perspective. With experts in branding, marketing, regulations, public relations and sustainability, participants of the GBP will receive an in-depth product review.
• Personalized tour of the Natural Products Expo trade show.
• Networking events designed to help you connect with business associates, prospective customers and friends.

Program Description

For Global Business Program participants, our experienced staff, market experts, industry leaders, government agencies and non- governmental organizations come together to help companies successfully navigate this specialized and dynamic market. Designed for international exhibitors and visitors to Expo, the program includes exclusive in-depth seminars on the many aspects involved in understanding, entering and competing in the natural products marketplace; market analysis, regulatory requirements, labeling and advertising, website design and regulations, public education and PR, dedicated tours of the show floor; introductions, presentations and meetings with buyers, and review and advice from industry leaders, lawyers, market experts and consultants. There’s a world of difference between just arriving at Expo and having a guided experience to help you make the most of your visit. The Global Business Program helps you achieve success in the American natural products marketplace.

The GBP also assists countries, donor organizations and NGOs in selecting the right companies to bring to Expo based upon their readiness for the North American market. Once a delegation has been chosen or a company decides to exhibit, we assist in assuring their readiness by providing access to timely and accurate information about the market, regulations for entering the United States, appropriate sales and marketing materials and the specialized area of planning and executing an effective and successful tradeshow exhibit. If a company or organization needs specialized assistance that is not provided by New Hope Natural Media, we will arrange for one of our selected advisers and consultants to provide this support.

Throughout the process of getting ready, planning, arranging travel and accommodations, arriving, exhibiting and leaving Expo, the Global Business Program team is there to help you achieve a successful Expo experience. During the show, we provide excellent training and education, support, strategic introductions and other program elements designed specifically for the international visitor.

Details of the specific program events can be found HERE.

The Industry

The natural products industry brings together natural and organic foods, dietary supplements, natural cosmetics and body care, organic fabrics, green building materials and natural pet products. Natural Products Expo West/Supply Expo brings these diverse and dynamic markets under one roof. Nearly every successful new natural product is launched at Natural Products Expo. Distributors and retailers of all sizes look to the exhibitors at Expo for the best products for their customers and their stores. With over 3,000 exhibitors and tens of thousands of products on display, Expo is North America's premier venue for selling to the healthy products industry.

All the training and tools are available to you as a registered participant in the Global Business Program. Sign up today!

On Line: Click here to Register online.

By Phone: 866-458-4935 (toll free) or 303-390-1776 (local)

By Fax: By Fax or Mail: Download the registration form below and mail or fax it to the address or number listed on the form. Adobe Acrobat is required to read the file. You can get Acrobat Reader for free.

Global Business Program Registration Form

For more information, contact Ryan Kidder, 303-998-9033 or RKidder@NewHope.com

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