Press Policies & Categories

Note: All qualifications must be submitted in full within 10 days, otherwise the press credential may not be qualified. If you have not submitted your business proof before arriving on show site, plan to bring business proof as outlined below in Credentials for Registering On-Site.

Natural Products Expo West / New Hope Network reserves the right to refuse media badges, without cause, during pre-registration as well as onsite media registration. Due to high demand, media badges are limited in number.

Press: Classified as working journalists in print, broadcast and digital media for established trade or consumer publications, online or broadcast media outlets. This includes reporters, writers, editors, producers, photographers and camera crews.

Possible badge titles for this category: Press, Editor, Reporter, Writer, Anchor, Broadcast Producer, Host

Freelancers: Must have published or broadcast within the past 12 months on topics related to the natural and organic products industry and health. Please submit clips with your byline or a link to articles with your byline as part of the badge registration process. If on assignment, please include a letter of assignment from an approved publication. Freelancers must upload a LinkedIn profile. Contributed articles by business services professionals do not qualify as press credentials. Questions? Email PR at [email protected].

Possible badge titles for this category: Freelancer, Writer

Bloggers or Social Media Influencers: Must have created new content within the past three months on topics related to the natural and organic products industry and health (product giveaways and contests do not qualify). Blogs will be evaluated on a case-by-case basis based on traffic, content relevance and quality, engagement on social media channels, frequency of posts, etc. 

Bloggers will be asked to provide evidence from a data-tracking service (such as Google Analytics or Compete.com) that show unique visitors across blog or social media channels are at minimum 10,000-50,000 per month. Please upload links to blog and postings as part of the badge registration process. All criteria is taken into consideration for approval; unique visitor numbers and the number of followers on social media channels do not guarantee a badge if other criteria have not been met.*

Social media influencers (those who do not have a qualifying blog, but own and manage a social media account of 20,000 or more followers on at least one social network: Facebook, Twitter, Instagram, Pinterest, YouTube) will be evaluated on a case-by-case basis based on content relevance and quality, follower counts, engagement on social media channels, frequency of posts, etc. Please upload links to relevant social media channel(s) and specific posts that exemplify how you consistently support the natural and organic products industry and better health. See “Who Does Not Qualify for a Press Badge?” below. All criteria is taken into consideration for approval; post engagement and the number of followers on social media channels do not guarantee a badge if other criteria have not been met.*

Possible badge titles for this category: Blogger, Influencer, Social Media Influencer, Podcaster

*Each blog or social media platform will be granted one badge. If you have special circumstances, please email PR at [email protected].

Media Services: Classified as publishers, media execs, or media sales for an outlet that has relevance to the natural and organic products industry or health. Proof of business and title, as well as a link to your LinkedIn profile are required. Press support crew should apply for a Press badge. Blogger or Social Media Influencer support staff need to be pre-approved. With approval, they can receive a Guest of the Show Badge, or without approval, they can apply for an Exhibit Hall Pass. Questions? Email PR at [email protected].

Possible badge titles for this category: Publisher, Account Executive, Associate Publisher, CEO, President, Vice President, Sales Director, Sales Executive

• Friends and family of journalists, bloggers or social media influencers – they should register for an Exhibit Hall Pass
• Film crews who are working for an exhibitor or are receiving fees as part of a marketing program – they should register as Exhibitor-Appointed Contractors
• Publishers, sales, marketing and advertising executives, and other non-editorial staff – they should register for a Media Services badge – see above.
• Producers, editors or film crews for programs in which the exhibitor pays a fee to participate
• Public relations professionals (agency or company based). If working for an exhibitor, get an Exhibitor badge from your client
• Self-published writers or anyone who cannot demonstrate a link to a credible news outlet or proof of readership or viewership.
• Public relations, advertising or marketing professionals (agency or company based) writing for a news outlet, their company website or personal blog
• Industry consultants
• Support staff for bloggers or social media influencers, including contributors, agents and agency representatives; approved support staff can receive a Guest of the Show Badge; see Media Services description and email [email protected] for approval. Non-approved support staff (family or friends) should register for an Exhibit Hall Pass
• Writers for company newsletters and websites
• Chefs or cookbook authors who are not working journalists – if applicable and you meet the requirements, register for a Food Service or Health Practitioner badge