Our team of editors and trend researchers whittle down the hundreds of nominees to three finalists in each category based on the NEXTY criteria centered around innovation, inspiration and integrity. Then our team of industry judges taste, scrutinize and debate the products to choose the winners.

View the list of 2018 winners here.

Three of the most exciting new brands at Expo West compete for a generous prize package. After the competition, the winner is revealed at our fabulous cocktail party.

2018 Pitch-Slam Winner:
Dr. Brite

The NutrAward is the nutrition industry’s longest-running award. The NutrAward recognizes and rewards ingredient suppliers that have ingredients with scientific merit, efficacy, market potential, safety, innovation and the ability to increase market credibility. On the finished products side, NutrAward taps companies that are playing in an emerging category with a creative product concept, a distinct health application, unique packaging and matchless marketing. 

The NutrAward 2018 winners were:
Amare's FundaMentals, OmniActive’s Lutemax 2020.  See past NutrAward winners.