Approved Business Categories Defined

Registration is based on company function and qualification, not job title within the company.
New Hope has the final say in business type qualification.


Retailer

Definition: Owns or works for a retail store, restaurant, or within food services. This includes mail order or web based catalogs. The stores and catalogs must sell more than one manufacturers product line to an end user. If you only sell one manufacturer's product line, see Manufacturer.

Acceptable forms of business proof include one of the following:

  • Business License (must be a copy of the document itself)
  • Product catalog
  • Website that directly sells products to an end consumer (not applicable for products you manufacturer. See Manufacturer)
  • Current Paycheck Stub
  • Letter of Intent (from an attorney or bank on official letterhead stating the intent to start a business – this is acceptable for new businesses only).

Business Types include:

  • Mail Order Catalog
  • Natural Foods Restaurant/Food Service
  • Conventional Foods Rest./Food Service
  • Chain Drug Store/Pharmacy
  • Chain Natural Products Store
  • Conventional Supermarket
  • Discount/Mass Merchandiser
  • Gourmet/Specialty Products
  • Independent Drug Store/Pharmacy
  • Independent/COOP/Natural Product
  • Personal Care
  • Gift Product Store
  • E-tailer
  • Pet Supply Store/Grooming
  • Bookstore
  • Home and Textile
  • School/University (Food Services)
  • Convenience Store
  • Tea Room/Coffee House

Health Practitioner

Definition: Owners or staff of health clubs, gyms, spas and salons. Also includes those involved in the field of medicine whether traditional or alternative.

Acceptable forms of business proof include one of the following:

  • Business License (must be a copy of the document itself)
  • Medical License (must be a copy of the document itself)
  • Current Paycheck Stub
  • Product Catalog or Services Menu
  • Web site describing the practices of the individual or business.
  • Letter of Intent (from an attorney or bank on official letterhead stating the intent to start a business – this is acceptable for new businesses only).

Business Types include:

  • Alternative Health Clinic/Practitioner
  • Medical Professional
  • Spas/Salons
  • Health Club/Gym

Distributor (Finished Goods)

Definition: Includes Wholesalers, Distributors, Brokers, Importer and Exporters of finished products. To qualify as a Distributor, you must be a 3rd party distributor of more than one manufacturer's line in addition to any brands owned by your company.
* If you distribute ingredients or other "products" to be used in finished products including packaging, see Supplier/Raw Ingredient Distributor.
* If you distribute (or represent) only one manufacturer's line, see Manufacturer.

Note regarding the difference between Distributor and Supplier (according to our company classifications):

Distributors sell products that are ready to be sold to an end consumer/user. Suppliers provide "ingredients" for manufacturers to use in finished products. Example-if you "distribute" plastic containers for use in a finished good, you are classified as a supplier.

Acceptable forms of business proof include one of the following:

  • Website that sells products (from multiple manufacturers) to an end consumer/user, Retailer or Health Practitioner.
  • Order forms showing multiple product lines
  • Letter of Intent (from an attorney or bank on official letterhead stating the intent to start a business — this is acceptable for new businesses only).
  • Brokerage agreements

Business Types include:

  • Third Party Distributor of Finished Products
  • Importer/Exporter of Finished Products
  • Wholesaler of Finished Products
  • Broker of Finished Products

Supplier/Raw Ingredient Distributor

Definition: Provides raw materials, ingredients or packaging for manufacturing finished products. This includes farms, suppliers of food materials, raw minerals, equipment and packaging. This includes distributors of “products” listed above, used in the manufacturing of a finished product.

Note regarding the difference between Distributor and Supplier (according to our company classifications):

Distributors sell products that are ready to be sold to an end consumer/user. Suppliers provide "ingredients" for manufacturers to use in finished products. Example-if you "distribute" plastic containers for use in a finished good, you are classified as a supplier.

Acceptable forms of business proof include one of the following:

  • Website that sells supplies, ingredients and/or packaging.
  • Product Catalog
  • Order Forms
  • Letter of Intent (from an attorney or bank on official letterhead stating the intent to start a business — this is acceptable for new businesses only).

Business Types include:

  • Ingredient Importer/Exporter
  • Farm/Grower
  • Equipment Supplier
  • Raw Ingredient Producer/Supplier

Manufacturer

Definition: Manufactures finished products that are ready for an end consumer/user. A third party that produces a finished product for a company (Contract Manufacturer). Private label company utilizing a contract manufacturer.

Acceptable forms of business proof include one of the following:

  • Website describing business/manufacturing process
  • Product catalog
  • Letter of Intent (from an attorney or bank on official letterhead stating the intent to start a business – this is acceptable for new businesses only).

Business Types include:

  • Food Manufacturer
  • Beverage Manufacturer
  • Nutraceuticals
  • Personal Care
  • Vitamin/Mineral/Herb/Supplements
  • Home and Textile Manufacturer
  • OTC Pharmaceuticals
  • Other Manufacturer- Free key field
  • Natural Building Material

Business Services

Definition: Companies who provide support to the business functions of Retailers, Distributors, Health Practitioners, Manufacturers, or Suppliers. Schools and universities, government workers, and those that work for or represent the people and companies in the previous categories in such areas as advertising / public relations, banking, consultants, labs, research firms, transportation/logistics companies, demonstration/sampling companies, and warehousing.

Acceptable forms of business proof include one of the following:

  • Website that provides information detailing Business Services.
  • School ID

Business Types include:

  • Financial Institution
  • Association
  • Consultant
  • Not for Profit
  • Advertising/PR
  • Investment Banking
  • Other Within Industry (Specify)
  • Publisher
  • Laboratory
  • School/University Research
  • Legal/ Regulatory

Investor

Definition: Business investors are organizations or a group of people who give capital to start or grow a business and in exchange for this, they gain some control of the business and formulate agreements.

Business Types include:

  • Private Equity Fund
  • Corporate Investor
  • Angel/Individual Investor
  • Hedge Fund
  • Peer-to-Peer/Crowdfunding

Acceptable forms of business proof include one of the following:

  • Website detailing company function
  • Proof of C Corp or LLC standing (must be a copy of the document itself)
  • Annual Company Statement
  • Business Card

Guest

Definition: Any attendee not directly or indirectly involved in the Natural Products Industry.