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Select Criteria: Session Type = Conference Education (Super Pass/Edu. Day Pass)
Dates = 03/10/2018

Saturday, March 10
10:00 AM - 11:00 AM

  • Room:   Marriott, Grand Ballroom F
  • Saturday, March 10, 10:00 AM - 11:00 AM
  • Tracks: 
As the world of digital marketing continues to expand, the paradox of choice and changing platforms can be difficult to navigate. No longer can your digital strategy be an afterthought, rather it must stand as a necessary pillar for building a successful and competitive brand in the natural products industry.  Join...
Speakers
Brindusa Jimenez

Agency Development Manager
Google Marketing Solutions
Speaker

Crystal Stewart

Vice President
Booyah Advertising
Speaker

Jennifer Krupey

Sr. Vice President
Booyah Advertising
Speaker

Jim Moscou

Founder & CEO
NatchCom
Moderator

Lisa Fong

SMB Marketing
Pinterest
Speaker

Session details

What is the Farm Bill, and how does it affect agriculture and food policy in the U.S.? Attend this session and hear from industry leaders about what’s at stake for farmers, eaters, and agriculture – especially organic. Learn how you can most effectively advocate for important policies that will have long-term...
Speakers
Helena Bottemiller Evich

Senior Food & Agriculture Reporter
POLITICO
Moderator

Mark Lipson

Senior Policy & Program Specialist
Organic Farming Research Foundation
Speaker

Megan DeBates

Director of Legislative Affairs & Coalitions
Organic Trade Association
Speaker

Michele Simon JD, MPH

Executive Director
Plant Based Foods Association
Speaker

Nina Ichikawa

Policy Director
Berkeley Food Institute
Speaker

Session details

  • Room:   Marriott, Orange County Ballroom 1
  • Saturday, March 10, 10:00 AM - 11:00 AM
  • Tracks: 
The supplement industry faces a future brighter than many might have predicted just a few years ago as sales look steady and negative headlines have largely settled into the background buzz, but history shows that good times are not a time for complacency. Speakers on this State of the Supplement...
Speakers
Claire Morton

Senior Industry Analyst
New Hope Network
Speaker

Josh Long

Legal & Regulatory Editor
Natural Products Insider
Speaker

Rick Polito

Editor in Chief, Nutrition Business Journal
New Hope Network
Moderator

William Hood

Managing Director & Founder
William Hood & Company
Speaker

Session details


Saturday, March 10
11:30 AM - 12:30 PM

The National Bioengineered Food Disclosure Law is scheduled to take effect this summer, the Whole Foods Market deadline for GMO labeling transparency is coming up in the fall, and non-GMO certification is rapidly going mainstream. Meanwhile, international regulations are struggling to keep pace with the swift emergence of new genetic...
Speakers
Andrew Kimbrell

Executive Director
Center for Food Safety
Speaker

Megan Westgate

Executive Director
Non-GMO Project
Speaker

Michael Hansen

Senior Staff Scientist
Consumers Union
Speaker

Session details

  • Room:   Marriott, Orange County Ballroom 1
  • Saturday, March 10, 11:30 AM - 12:30 PM
  • Tracks: 
Innovation happens at many touchpoints throughout the industry. One very important element is leveraging ingredients to maximize innovation that aligns with and not only meets consumer demand, but is one step ahead. Join New Hope Network ingredients and supplements editor Todd Runestad, and market research manager Amanda Hartt to learn what’s next...
Speakers
Amanda Hartt

Market Research Manager
New Hope Network
Speaker

Todd Runestad

Ingredients & Supplements Editor
New Hope Network
Speaker

Session details

  • Room:   Marriott, Grand Ballroom F
  • Saturday, March 10, 11:30 AM - 12:30 PM
  • Tracks: 
Join us for an all-star panel discussion on the power of influencer marketing to elevate your brand. Learn from an agency leader, an investor, a top influencer and a brand as we explore how to build strong influencer relationships. Influencer marketing has become one of the key pillars of growing a small...
Speakers
Denise Lambertson

Founder & Chief Connector
LMS
Moderator

Gunnar Lovelace

Founder
Thrive Market
Speaker

Jon Marshall

Vice President
VMG Partners
Speaker

Session details


Saturday, March 10
1:00 PM - 2:00 PM

When it comes to new products, no longer is it enough for brands offer clean, recognizable ingredient labels. Consumers, in their search for authentic products with integrity, are demanding packaged foods made with whole ingredients. A new wave of brands and products has risen up to meet their desires. Join us...
Speakers
Eric Pierce

Director, Strategy & Insights, NEXT
New Hope Network
Speaker

Heather Marvin

Principal
E2E Innovation
Speaker

Kazia Jankowski

Founder, Brand & Culinary Innovator
KJ Culinary
Moderator

Shae Whitney

Founder
Dram Apothecary
Speaker

Session details

  • Room:   Marriott, Orange County Ballroom 1
  • Saturday, March 10, 1:00 PM - 2:00 PM
  • Tracks: 
No discussion of dietary supplements supply chains gets very far without the word “transparency” coming up. But transparency is neither the starting point nor the end game for brands seeking the trust of their customer base. Being transparent begins with understanding a company’s own supply chain, which requires trustworthy partners,...
Speakers
Bill Giebler

Managing Editor, Nutrition Business Journal
New Hope Network
Moderator

Scott Steinford

CEO
Trust Transparency Consulting
Speaker

Trinanjan Gupta

Partner & Co-Founder
DreamWeaver LLC
Speaker

Yadim Medore

Founder & CEO
Pure Branding
Speaker

Session details

  • Room:   Marriott, Grand Ballroom F
  • Saturday, March 10, 1:00 PM - 2:00 PM
  • Tracks: 
Your story is as much a part of your brand as your products are. But how are you telling it? During this session, we’ll explore the best practices for tapping into and communicating an impactful brand story, ways to measure the results—from selling products to supporting a greater mission—and how...
Speakers
Chip Heim

Co-Founder & Head of Marketing
The Soulfull Project
Speaker

Dan Bourgault

Head of Brand Partnerships
Instacart
Speaker

Jessica Rubino

Content Marketing Director
New Hope Natural Media
Moderator

Leah Segedie

Creator
ShiftCon, Mamavation
Speaker

Susan Touchette Aust

Account Director
Vermilion
Speaker

Session details


Saturday, March 10
2:30 PM - 3:30 PM

  • Room:   Marriott, Grand Ballroom F
  • Saturday, March 10, 2:30 PM - 3:30 PM
  • Tracks: 
Having a strong digital presence is crucial for driving in-store sales with the majority of shoppers starting their purchase journey online. This changing path to purchase is driven by the connected generation, which is defined not by age, but how they purchase and where they spend their time. For manufacturers...
Speakers
Annalea Krebs

Founder & CEO
Social Nature
Speaker

Kari Warberg Block

Founder & CEO
earthkind
Speaker

Session details

  • Room:   Marriott, Orange County Ballroom 1
  • Saturday, March 10, 2:30 PM - 3:30 PM
  • Tracks: 
What happens when 5 industry professionals are faced with a health crisis? They turn to the science, people and products they know so well. In this seminar, you will learn firsthand from the experiences of a food scientist, medical doctor, ethnobotanist, public-relations expert and investigative journalist about how the industry has served...
Speakers
Andrea Girman MD, MPH

Consultant
Communitas Consulting
Speaker

Dr.  Kantha Shelke

Principal
Corvus Blue
Speaker

Kimberly Stewart

Editor & Director of Content Development
Today's Practitioner
Speaker

Pamela Stewart

Founder & President
Essenza Communications
Speaker

Trish Flaster

Executive Director, Botanical Liaisons
Co-founder, ingedientID.com
Speaker

Session details

Join a panel of experienced experts as they offer insights and perspectives while: Unpacking the complex issues surrounding genetic technology and natural product supply chains Searching for areas of common ground and principle-based competition and cooperation Delving into thorny issues that should matter to individual brands and their unique consumer audiences Offering guidance to retailers and...
Speakers
Andressa Lacerda Ph.D.

Chief Development Officer & Co-Founder
Noblegen
Speaker

Loren Israelsen

President
United Natural Products Alliance
Speaker

Shaheen Majeed

President
Sabinsa
Speaker

Tim Avila

Founder & CEO
Systems Bioscience, Inc.
Moderator

Session details


Saturday, March 10
4:00 PM - 5:00 PM

Launching a new product or even scaling up an existing brand can be daunting, but establishing and maintaining a strong relationship with a co-packer can prove advantageous and help brands avoid pitfalls. In addition to manufacturing and packaging products, co-packers also provide a range of services such as formulation solutions...
Speakers
Craig Lieberman

President & Founder
34 Degrees
Speaker

Judie Bizzozero

Editor
Natural Products INSIDER
Moderator

Liz Myslik

Chief Marketing Officer
Fresca Foods
Speaker

Session details

  • Room:   Marriott, Grand Ballroom F
  • Saturday, March 10, 4:00 PM - 5:00 PM
  • Tracks: 
Every year there are more ways to spend your time and money on digital marketing, but which areas deserve your focus and how much should you spend?  Join Kevin Weiss of Amplio Digital as he helps you learn and understand where natural products brands are gaining traction with end consumers. Through data-informed...
Speaker
Marshall Hayes

CEO
Amplio Digital
Speaker

Session details

  • Room:   Marriott, Orange County Ballroom 1
  • Saturday, March 10, 4:00 PM - 5:00 PM
  • Tracks: 
Personalized nutrition is not only the stuff of the future, the concept is here and now. New measurement technologies are helping us understand our individuality in ways that are changing the way think about health. We are creating new paradigms. In this session we will overview how developing technology is generating...
Speakers
Francine Schoenwetter

Content Marketing Director, Supply Chain Solutions
Informa Global Health & Nutrition Network
Moderator

Roberta Kline MD

Co-Founder & CEO
Genoma International
Speaker

Tom Aarts

Principal, Nutrition Capital Network
Co-Founder, Nutrition Business Journal
Speaker

Session details