Daniel Lohman

Organic & CPG Industry Strategic Advisor
Category Management Solutions


Dan Lohman is a Strategic Advisor in the CPG and Organic Industry. His company, Brand Secrets and Strategies (Category Management Solutions) provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. Dan is known for his unique ability to assist companies in expanding their retail distribution and improving merchandising. As a top contributor to the leading trade publications, he has more than 300 published articles to his name. With over 25 years in the industry, Dan's extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader.

Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs and health-focused brands and retailers. In addition to Dan sharing his years of experience, he has interviewed many well known thought leaders including Robert Craven (MegaFood) and Joel Warrady (Enjoy Life Foods), among others. This ground-breaking podcast focuses on helping healthy brands get their products into the hands of more shoppers by getting onto more store shelves and more importantly, keeping it there. Dan reveals secrets on how to leverage best practice strategies, compete more effectively against the big brands and most importantly, how to save valuable time and money!

Passionate about our industry, Dan's mission is "Empowering Brands and Raising The Bar". As a trusted and respected member of the natural community, he is successfully leveling the playing field between conventional and natural. His website BrandSecretsandStrategies.com, weekly newsletter and educational podcast has become an invaluable resource for brands and retailers in all stages of their development. To learn more or connect with Dan, visit his website or email dan@cms4cpg.com.


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