Sergio Eleuterio

Kraft Heinz & Springboard Brands


Sergio's business expertise will make each and every Springboard brand a powerful player in the industry. With 15 years of industry experience, he has extensive knowledge in all aspects of launching and maintaining a business, from strategy and product design, to branding and retail marketing. He started his career as a marketing trainee at Unilever and has since held positions at ABInBev, Grupo Boticário, and now, Kraft Heinz. Having excelled in innovation and turnaround initiatives, he has set his sights on developing authentic propositions into household brands with Springboard.


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