Code of Conduct

As a member of our New Hope Network we appreciate your support of the Natural Products Expos Code of Conduct. Your continued cooperation helps us improve the Show Policies that uphold the integrity of the show, its exhibitors and sponsors. We require that all Natural Products Expo Tradeshow Exhibitors and/or Sponsors, agree to abide by the following Code of Conduct Rules.

The following Code of Conduct Rules apply to the Natural Products Expo West and Expo East campuses which include all city property surrounding the Anaheim Convention Center, Baltimore Convention Center and all California and Maryland hotel partners.

Please note that the "Company Contact" for your company is responsible for communicating these Code of Conduct Rules to every person representing your company at the show.

Exhibitor Code of Conduct

Rules:

  1. No distributing or displaying of bags or lanyards outside of your contracted booth space.
  2. No distributing or displaying of product, literature, coupons, stickers, or any other promotional material of any kind outside of your contracted booth or sponsorship space.
  3. No promotion of company, brand or products through individuals or activations featuring company branding or mascots outside of your contracted booth or sponsorship space.
  4. No other onsite marketing or promotion of company, brand or products outside of the contracted booth or sponsorship space.

Violations of the Exhibitor Code of Conduct Rules may result in (but need not be limited to):

  1. Warnings –
    1. First Violation Warning - One warning will be delivered to your Company Contact via email and a representative at your booth reiterating these Code of Conduct Rules.
    2. Second Violation Warning – One additional warning will be delivered to your Company Contact via email and a representative at your booth reiterating these Code of Conduct Rules.
  2. Probation Period –
    1. Further Violations may result, in our sole discretion, in your company being placed on probation for a period of 12 months for all Natural Products Expos.
    2. During this probation period, New Hope Network may deduct historical priority points, prohibit the purchase of sponsorships and marketing, and/or deny the attendance of your company at future Natural Products Expos.

Sponsorship & Marketing Code of Conduct:

Rules:

  1. No distributing or displaying of bags or lanyards outside of your contracted booth space including nowhere within your contracted sponsorship space.
  2. No distributing or displaying of product, literature, coupons, stickers, or any other promotional material of any kind outside of your contracted booth or sponsorship space.
  3. No promotion of company, brand or products through individuals or activations featuring company branding or mascots outside of your contracted booth or sponsorship space.
  4. No other onsite marketing or promotion of company, brand or products outside of the contracted booth or sponsorship space.

Violations of the Sponsorship & Marketing Code of Conduct Rules may result in (but need not be limited to):

  1. Warnings –
    1. First Violation Warning - One warning will be delivered to your Company Contact via email and a representative at your booth reiterating these Code of Conduct Rules.
    2. Second Violation Warning – One additional warning will be delivered to your Company Contact via email and a representative at your booth reiterating these Code of Conduct Rules.
  2. Probation Period –
    1. Further Violations may result, in our sole discretion, in your company being placed on probation for a period of 12 months for all Natural Products Expos.
    2. During this probation period, New Hope Network may prohibit the renewal and/or purchase of sponsorships and marketing, deduct historical priority points, and/or deny the attendance of your company at future Natural Products Expos.

Have questions about the Code of Conduct?

Please contact conduct@newhope.com if you believe you’ve observed or experienced a violation of this Code of Conduct, and New Hope Network will work to assess the situation and to respond as soon as possible.