Primary focus must be within the Natural Products Industry. Badge company name must reflect media outlet qualifications. Press credentials are not carried over year to year, you must register each year.

All qualifications must be submitted in full within 10 days, otherwise the press credential may not be qualified. If you have not submitted your business proof before arriving on show site, plan to bring business proof per above with you. 

Definition: Journalists of reputable outlets in or related to the natural products industry (food press, wellness press, business press, trade press)

Requirements:

Press credentials consisting of a business card with your name, media outlet and title as well as ONE of the following:

Traditional Print Media (online versions as well) Examples include: Newsletter, Trade Journal, Magazine, eNewsletter.
a) Please provide a sample of two articles, published within the past twelve
months that clearly displays authorship, and is within the realm of the
natural, organic and healthy living space.*
b) OR, a copy of publication masthead including your name– see accepted titles
below.* 

TV/Radio: Please submit a link to your show or segments, as well as a screen shot of your stations issued press credentials.

Accepted Titles for Press Badge:

• Editor (in title)
• Reporter
• Writer (in title)
• Anchor
• Broadcast Producer
• Host
• Program Director
• Assistant Production titles

Definition: Photographers, videographers, non-journalists affiliated with news outlets and attending for an official purpose

Requirements:

• Proof of business, press credentials or assignment letter
• Current Paycheck Stub
• Web site describing the practices of the individual or business.

Accepted Titles for Press Crew Badge:

• Camera Operator
• Sound Engineer
• Photographer

Definition: Bloggers, RDs, social media influencers, others with relevant following but not affiliated with a media outlet.

Requirements:

Minimum followers: 20K on one social media outlet (Facebook, Twitter, Instagram, Pinterest, YouTube). Note: If you have less than 20K but more than 10K followers, you will be registered as Social Enthusiast.

One pass per outlet; additional “Support” passes require approval and are subject to a fee ($35)

Accepted Titles for Influencer Badge:

• Blogger

Definition: Publishers, Media Sales, Executives

Requirements:

Proof of Business

Accepted Titles for Media Services Badge:

• Publisher
• Account Executive
• Associate Publisher
• CEO
• President
• Sales titles
• Vice President

Definition: Emerging bloggers

Requirements:

Minimum followers: 10K on one social media outlet (Facebook, Twitter, Instagram, Pinterest, YouTube). Registrants with less than 10K will be registered as Support.

Accepted Titles for Social Enthusiast Badge:

• Blogger
• Social Enthusiast

Definition: Misc. justified press guests; bloggers with less than the required minimum followers will be registered under this category.

Requirements:

• Proof of Business