Come for products. Stay for the energy. Leave with your next bestseller.
This is Natural Products Expo West.
Education:
March 2-5, 2027
Trade Show:
March 3-5, 2027
Anaheim Convention Center
This Isn't Just a Trade Show. It's the Pulse of an Industry.
Every emerging brand, every breakout trend, every person who matters in natural products—under one roof, once a year.
Traditional shows inform you. Expo West changes you. Walk the floor and you'll taste the beverage that's about to be everywhere, shake hands with the founder who started in their garage, and spot the shelf-stable snack your customers will be asking for by name in six months. The future of natural products starts here.
Discover the latest finished products in:
Food + Beverage
Lifestyle
Supplements
Organic
Clean Beauty
Why the Entire Natural Products Industry Shows Up
Retailers, practitioners, distributors, and foodservice pros don't come to Expo West out of habit. They come because nowhere else delivers this scale, this energy, and this access—all at once.
Shake the Hand Behind the Brand
Anyone can read a spec sheet. Only Expo West lets you look a founder in the eye, ask the question that actually matters to your customers, and build a relationship that outlasts a single purchase order.
See the Trend Before It's a Trend
Functional beverages. Clean-label snacking. Plant-based everything. The next big category shift doesn't start in a headline—it starts on this floor, months before anyone else catches on. With dedicated zones, education sessions, and thousands of new products launching live, Expo West gives you the market intelligence that usually takes a full buying season to uncover.
The Power of Expo West
Every major natural products brand you know started as an unknown at a show like this. Expo West is where emerging brands and established leaders stand side by side, giving you first access to the products that will define the next wave of consumer demand.
66000
+
attendees
3200
+
exhibitors
300
+
speakers
110
+
countries represented (2026)
Community
This is where the natural products industry shows up for itself. Brands and buyers connect, collaborate, and build the relationships that carry this community forward. All year. Every year.
Innovation
Taste it first. See it first. Back it first. Thousands of new products debut here, many before consumers have ever heard their name.
Shared Purpose
Everyone here is working toward the same goal: a healthier, more transparent way to eat, drink, and live. Brands building with integrity. Buyers sourcing with intention. That shared purpose turns Expo West into a movement.
Past Attending Companies
