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Registration is OPEN! Early bird rates are in effect, and we don't want you to miss out!

Experience Expo West as a Hosted Buyer

What is the Hosted Buyer Program?

The Hosted Buyer Program is an exclusive in-person experience designed to connect retailers with cutting-edge brands and industry innovations. It offers a streamlined and efficient way to discover new products, build partnerships, and stay ahead in the market—all while enjoying VIP perks and personalized opportunities to maximize your time at the event.

Program perks include:

  • Up to $550 airfare booked through New Hope Network

  • Four nights of hotel stay near the Convention Center

  • Complimentary registration

  • Access to the Hosted Buyer Lounge

  • A curated swag bag to enhance your Expo West experience

 

Deadline to apply: February 6, 2026


Who should apply?

The Hosted Buyer Program is designed for qualified retail category managers and buyers who are actively sourcing natural and organic products. We welcome decision-makers and those who have influence, from a variety of retail channels who are looking to discover new brands, expand product assortments, and stay ahead of emerging trends.

  • Category Managers and Buyers From:
    •  Supermarkets and grocery chains
    • Independent Supermarkets
    • Co-ops
    • Convenience Stores
    • Department Stores
    • Specialty Stores
    • Discount Stores
    • Club and Value Retailers
    • Off-Price Retailers
    • E-commerce platforms
  • Health and wellness retail professionals
  • International buyers sourcing for their local supermarkets and grocery chains

Please note: Participation is limited to a maximum of five (5) buyers per retail organization. If you’ve participated as a Hosted Buyer in previous years, you are still eligible to apply.


Hosted buyers FAQs

  • Hotel – Complimentary (up to four-nights) hotel stay in Anaheim, CA (Booked directly by New Hope Network). 
  • Travel- Up to $550 for round-trip air travel to/from Anaheim. You'll receive a link from Navan to book your travel directly through our booking tool. All other methods of alternative travel will receive a $100 virtual gift card post show.
  • Access to the Hosted Buyer Lounge, where you can recharge, network, and catch up on business in a relaxed environment. 
  • A thoughtfully curated swag bag, filled with goodies to enhance your Natural Products Expo West experience. 

Your participation is contingent upon completion of the following obligations:

  • Beacon Discovery Engagement:
    You agree to log into the Beacon Discovery platform and favorite a minimum of 15 products prior to attending the event.
  • Attendance at Buyer Only Hours:
    You commit to attending the Buyer Only Hours on:
    Wednesday, March 4, 2026
    Thursday, March 5, 2026
    Attendance will be confirmed via badge scan verification at designated checkpoints.
  • Brand Meetings on the Expo Hall Floor:
    You agree to engage with a minimum of 10 exhibiting brands during the expo.
    You must allow your badge to be scanned by each participating brand to verify the meeting.
  • These scans are mandatory and will be used to confirm your fulfillment of this requirement.
    Failure to meet any of the above requirements may result in removal from the Hosted Buyer program and/or ineligibility for future hosted opportunities.

Once you complete your application to be a Hosted Buyer at Natural Products Expo West, it will be marked as pending while our team reviews your submission. You’ll be notified via email once a decision has been made. If accepted, you'll receive a confirmation and be contacted by a New Hope Network representative to begin booking your travel and hotel accommodations.

Yes, if you’ve previously attended Natural Products Expo West as a Hosted Buyer, you are still eligible to participate. However, please note that we are limiting participation to a maximum of five (5) buyers per retailer.

By applying to the Hosted Buyer Program and your application being approved, you acknowledge and agree to fulfill all participation requirements in order to attend Natural Products Expo West 2026 as a Hosted Buyer.

Important Notes:

  • Please note that submitting an application for the Hosted Buyer Program does not guarantee acceptance. If your application is approved, you will receive a confirmation email with further details 
  • We will only be accepting 5 retailers/buyers max per company to participate in the Hosted Buyer Program 
  • Applications received after February 6th will be placed on a waiting list and reviewed on a case by case basis.

The following Terms & Conditions apply to all Hosted Buyers registering for New Hope Network’s (NHN) Natural Products Expo West. Your participation is contingent upon acceptance of the terms and conditions outlined below:

You understand and acknowledge that you are not being charged a registration fee for this event and that a significant investment has been made by NHN, the host hotel, and other sponsors to host your participation. 

The company of each Hosted Buyer will receive a link from Navan to book your travel directly through our booking tool, up to $550.00 for roundtrip airfare travel to and from Anaheim.  A $100 virtual gift card will be available post show, in lieu of airfare for travelers arriving by alternative transportation. All other travel fees and expenses are the responsibility of the Hosted Buyer. 

If your travel plans change prior to check-in or onsite, please let New Hope Network know immediately so we can hold your hotel room. 

If you would like to provide a roommate’s name to be added to the room reservation in advance, please let NHN know as soon as possible and prior to check-in. 

NHN is not responsible for any hotel reservation made under names other than what appears on the approved Hosted Buyer’s driver’s license or photo ID. 

Hosted Buyer invitations are non-transferrable and only qualified participants may attend. NHN may deny eligibility for any reason, should we determine that you fraudulently represented or misrepresented yourself, and/or the business (es) that you represent.

Hosted Buyer participation in Natural Products Expo West will include their contact details being made available to registered exhibitors. Persons under the age of 18 and pets (except registered assistance dogs) are not permitted.

By participating in Natural Products Expo West, you grant NHN and its affiliates all rights necessary to use your name, likeness, voice, statements and biography, whether in print, electronic, or other media for educational or promotional purposes and you expressly waive any right of inspection or approval.

You understand and acknowledge that your travel to, attendance at, and participation in Natural Products Expo West are voluntary and you expressly assume all risks of personal injury, death or other damages which may result from or arise out of such travel and/or attendance. You hereby expressly waive, release and discharge NHN and its affiliates from any and all claims arising out of your travel to, attendance at, or participation in Natural Products Expo West.

By applying for the program, you acknowledge that you have read and understood the foregoing and you agree to the terms and conditions contained herein.


Meet the team

Committed to making your Natural Products Expo West experience exceptional from start to finish.

Yolanda Mays

Director of Buyer Acquisition & Engagement

Michelle Brych

Retail Audience Development Manager

Tara Amendola

Event Specialist


Returning buyer?

If you have previously attended Natural Products Expo West as a Hosted Buyer, you are welcome to apply again for the 2026 program. Please note that participation is limited to a maximum of five (5) individuals per retail company to ensure broad representation across the industry.
While we value our returning buyers and the ongoing relationships we’ve built, we also strongly encourage new retailers to Expo West and those new to the Hosted Buyer Program to apply. Our goal is to create meaningful connections between emerging brands and a diverse mix of retailers and health & wellness professionals.

*Up to $550 for round-trip air travel to/from Anaheim. You'll receive a link from Navan to book your travel directly through our booking tool.