Become an Expo West Advocate; Become a Luminary.
Share your Expo West story
Being an Expo West Luminary goes beyond attending the show. Luminaries actively advocate for the natural & organic CPG community by sharing their Expo West stories and the impact those experiences have had on their journey. They become recognizable voices for the industry, helping others see what’s possible through the connections, ideas, and momentum found at Expo West. In short, Luminaries don’t just attend — they influence, inspire, and help shape what comes next.
If your experience as an attendee influenced your path, perspective, or next career move, we invite you to use your voice, share your story, and become an Expo West Luminary.
Applications will open as we get closer to our 2027 event. Stay tuned!
We're looking for stories like...
How Expo West helped you identify a trend, idea, or innovation that influenced your work or how you think
How a meeting or a relationship formed at the show led to a meaningful professional opportunity
How conversations, sessions, or time on the show floor shaped your approach, strategy, or role in the industry
How an unexpected moment at Expo West helped you—or your organization—take the next step forward
What's in it for you?
Selected Luminaries will receive:
A complimentary badge to Expo West 2028!
A featured on-site video interview (up to 3 minutes) filmed at Expo West 2027
Inclusion in a feature article on newhope.com, highlighting all selected Luminaries
A dedicated feature on expowest.com
A promotional post on Instagram @natprodexpo (104k followers) driving viewers to their interview
A LinkedIn feature post on Natural Products Expo (36k followers) highlighting the newhope.com article
Reusable video clips and branded assets for personal or company marketing use
How do you apply?
It’s easy! Click below to complete the short application and show us the moments that shaped your Expo West experience. Be recognized as a Luminary in the natural & organic CPG industry.
Applications for Expo West 2027 will open as we get closer to the event!
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