Natural Products Expo West is part of the Informa Markets Division of Informa PLC

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Exhibitor Resources

Your hub for all the resources you need as an exhibitor.

Welcome to the Exhibitor Resources Hub for Natural Products Expo West 2026! This page is your go-to destination for all the tools, guidelines, and information you need to have a successful and seamless exhibiting experience. Bookmark this page and check back often for updates as we get closer to the event.

Exhibiting at Natural Products Expo West and ready to dive in?

Interested in exhibiting or have questions about exhibiting? 


Quick Links to Key Resources

To make it easier for you to find what you need, we’ve organized all resources into categories. Simply click on the links below to access the relevant tools and information.

Getting Started

Maximize Your Exposure

Exhibiting Guidelines

Exhibiting at Expo West is an excellent way to tell your brand story, we just ask that you adhere to our current guidelines to make sure everyone has a safe and successful experience.

As a part of exhibiting a standards review is required. As part of our continuing effort to promote transparency and integrity at Natural Products Expo, we’ve expanded our standards program to do more before the show. Just as we do for first-time exhibitors, we now require a pre-show review for all returning exhibitors. 

New to the standards program? Start here.

Returning Exhibitor? Start here.

Learn more about our:


Beacon Discovery

Make the most of your Expo West experience by leveraging Beacon Discovery. This powerful platform helps you connect with attendees who are already planning their visit.

  • Upload new products and update existing listings.
  • Keep your profile current to maximize visibility.
  • Reach out to the Audience Success Team for assistance: [email protected].

It’s important to upload new products, update existing listings, and keep your Beacon Discovery profile current to maximize your visibility at the show. Attendees are already planning their Expo experience by favoriting products on Beacon Discovery. Don't miss out on the opportunity to connect!

Whether you're a new or returning exhibitor, ensure your CPG brand is ready for Expo. For assistance, please reach out to the Audience Success Team at [email protected].


Explore Attendee Lists

Take a dive into the current list of retail partners and media attendees so you know who to look out for on the show floor. These pages are updated consistently as we get closer to the show, so make sure you check back!

2025 Buyer Partners

2025 Media Attendees


Avoid Scammers

Expo West is committed to making sure that attendees, exhibitors and sponsors have the best possible experience at our events. We carefully select and vet all our partners and vendors to provide the best services to all of our customers.

Official vendors are required for many of our event services, but not all. If you are approached by an outside vendor and are not clear about who they are, please contact your Account Manager or Customer Service at: [email protected].

Attendee List

Multiple companies have been contacting Expo West event attendees, exhibitors and sponsors claiming to sell/rent a Expo West event attendee list.

These companies have no association with Expo West and are not authorized to use the Expo West name. Please be aware these offers are fraudulent. We do not sell or release data and have strict policies around the protection of data at Informa.

It appears as though the vendors that are sending these mass emails are simply spamming and cold-calling the companies that appear on the event’s attendee and exhibitor pages. We continually work with our Show Management and legal team in sending the spammers cease and desist letters; however, they are persistent and continue to send under different email addresses and different aliases. If you receive one of these emails, please BLOCK and MARK AS SPAM in your inbox.

We’re sorry for the inconvenience that these spammers cause you — we get these emails too.

Hotels

We are aware that other housing companies or travel agencies may contact you or your company to book your guest rooms through them. onPeak is the only hotel provider endorsed by Expo West. If you are contacted by other third-party companies via email or phone offering hotel assistance, please be aware they are not endorsed by our event. Entering into financial agreements with these companies can have costly consequences and are not protected by event management.