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Natural Products Expo West is...
where the natural and organic industry's most pivotal moments unfold and where you can truly Empower Your Future. For 45 years, this is where visionaries, innovators, and changemakers have gathered to shape the future of an industry built on purpose and possibility—creating the connections and discoveries that transform what comes next.
Please Note: Natural Product Expo West is a private trade show open to trade only, and not open to the public. Click here to view our approved business categories.
Ready to make 2026 your breakthrough year?
Why Expo West?
Whether you're seeking health and beauty, organic, or specialty products, this is your hub for discovering new innovations, industry trends, and valuable connections. Expo West brings you face-to-face with the visionaries behind the products, offers insights from industry experts in engaging classrooms, and fosters a vibrant community of like-minded professionals eager to share and explore together.
Who is Expo West For?
Buyers
Expo West is the premier destination for buyers to uncover their next best-selling conscious products. Our event fosters meaningful connections, strengthens relationships, and offers actionable, inspiring content that empowers you to make informed purchasing decisions.
Service Providers
Expo West empowers brands to establish strong relationships with service providers through impactful engagement and actionable insights. By collaborating at Expo West, they can collectively scale their success.
Investors
Expo West offers investors a unique opportunity to connect with and discover emerging and pioneering natural product brands making waves in the industry.
What will I experience at Expo West?
Natural Products Expo West is built as a pivotal experience that's reshaping the CPG and retail ecosystems. Being a part of Expo West means that you will immerse yourself in the heart of innovation through:
Groundbreaking education sessions that highlight the latest industry trends and innovations.
Connections that will help you build lasting relationships. Build your network and discover new products through our robust exhibit halls and pavillions.
Unforgettable experiences to ignite connections with your peers. Think concerts, happy hours, morning workouts and more!
Plus experience the NEW CPG Innovation Summit
Tuesday, March 3, 2026
Content, connections and inspiration for the conscious products community.
Innovation is moving faster than ever, and the CPG industry is leading the charge—from AI-powered operations and cutting-edge marketing strategies to transformative retail models and purpose-driven business practices. Don’t just watch the change—be part of it.
Enter Natural Products Expo West's inaugural CPG Innovation Summit, where brands, investors, service providers and other leading innovators collide to learn, collaborate and forge the future. Taking place Tuesday, March 3 at the Anaheim Marriott—before the Expo West tradeshow floor opens—this Summit will gather 750+ attendees for a one-day journey centered around transforming today's opportunities into impact and growth.
- Innovation Frameworks: Learn how to harness technology, consumer insights and business models to create a competitive edge.
- Capital Acceleration: Connect directly with investors focused on driving innovation and growth in the CPG space.
- Retail Models of Tomorrow: Discover what it takes to thrive in the rapidly evolving retail and distribution landscape.
An Action-Packed Agenda Featuring:
- Inspiring and actionable keynotes and panels tailored to brand growth.
- Interactive workshops designed to solve real-world challenges.
- Unique networking opportunities to forge meaningful connections.
- Presentation and pitch platforms to showcase your vision and value.
- Always-on networking lounge and content creation studio to amplify your presence.
Capital, Content and Connections for Investors and Brands
Powered by Nutrition Capital Network (NCN), the leading community connecting investors with high-potential companies in health, wellness and CPG, this exclusive opportunity offers unmatched visibility and strategic connections for growth-focused brands and CPG investors seeking the next big thing. Selected companies will have the chance to network with and present directly to a room full of investors, gaining exposure to key decision-makers in the industry. Additionally, leading investment experts will share insights on emerging categories and capital opportunities shaping the future of CPG. By combining NCN’s proven investor-brand platform with the dynamic energy of Expo West, the Deal Room delivers a unique environment for fostering innovation, securing funding and driving growth in the natural products sector.”
Exhibit Hall Pass Pricing
Plus applicable local tax
| Badge Type | Advanced 1/18/26 - 3/1/26 |
Onsite 3/2/26 - 3/6/26 |
|---|---|---|
| Retailer | $125.00 | $200.00 |
| Health Practitioner | $125.00 | $200.00 |
| Distributor | $125.00 | $200.00 |
| Food Service | $125.00 | $200.00 |
| Manufacturer | $4,000.00 | $5,000.00 |
| Supplier/Raw Ingredient Distributor | $4,000.00 | $5,000.00 |
| Investor | $1,450.00 | $1,550.00 |
| Business Service/Other | $4,250.00 | $5,000.00 |
| Guest | $3,500.00 | $4,000.00 |
See which Business Categories we approve for the show:
See which brands are exhibiting:
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