The World of Innovation Awaits You!
At Natural Products Expo West, we connect you with industry leaders worldwide to explore emerging opportunities and create cross-border partnerships. You'll leave with a clear view of what's next in natural and organic.
Ready to make 2026 your breakthrough year?
Please Note: Natural Product Expo West is a private trade show open to trade only, and not open to the public. Click here to view our approved business categories.
Traveling from outside the United States of America?
Traveling from outside the U.S.? Natural Products Expo West welcomes a global community. Visit our International Attendees page to learn how to request a visa invitation letter and find answers to frequently asked questions so you can plan your trip with confidence.
This page includes:
- Visa invitation letter and registration steps
- Embassy communication confirming business purpose
- FAQs and planning resources for your Expo West visit
Why Expo West?
"It's easily the most efficient use of time out of all the shows that we attend and a really good use of resources to focus in and be present. It's a great opportunity to just be super-efficient, discover new products and physically interact with founders and brand ambassadors."
James Murrell
Director of Grocery, Natural Chain Retailer
Who is Expo West For?
Buyers
Expo West is the premier destination for buyers to uncover their next best-selling conscious products. Our event fosters meaningful connections, strengthens relationships, and offers actionable, inspiring content that empowers you to make informed purchasing decisions.
Service Providers
Expo West empowers brands to establish strong relationships with service providers through impactful engagement and actionable insights. By collaborating at Expo West, they can collectively scale their success.
Investors
Expo West offers investors a unique opportunity to connect with and discover emerging and pioneering natural product brands making waves in the industry.
What will I experience at Expo West?
Natural Products Expo West is built as a pivotal experience that's reshaping the CPG and retail ecosystems. Being a part of Expo West means that you will immerse yourself in the heart of innovation through:
Groundbreaking education sessions that highlight the latest industry trends and innovations.
Connections that will help you build lasting relationships. Build your network and discover new products through our robust exhibit halls and pavillions.
Unforgettable experiences to ignite connections with your peers. Think concerts, happy hours, morning workouts and more!
Stay in the Know
Natural Products Expos recent news
Explore the latest news and expert commentary on Natural Products Expos, brought to you by the editors of New Hope.
What's the path to its 50th anniversary?
Over the past 45 years of Natural Products Expo West, trends have come and gone—and come again. Leaders have left their mark and influenced the next generation.
Elevated personal care with functional ingredients
Personal care rituals shouldn't feel like a chore. See how consumers can find joy in their daily routines with these elevated products.
Stay connected with us year-round! Follow us on social for updates, community stories and exclusive content from Expo West!
#ExpoWest
See which Business Categories we approve for the show:
See which brands are exhibiting:
Don't miss a moment of the action! Follow us on social!