Natural Products Expo West is part of the Informa Markets Division of Informa PLC


Show Policies

It is our goal to ensure the safety of and enjoyment for all attendees and exhibitors at the show. We appreciate the cooperation of all who attend or otherwise participate in the event ("you") in adhering to the show policies below.

Natural Products Expo ETHOS Statement

At New Hope Network, we are working to cultivate a prosperous high-integrity CPG and retail ecosystem that creates health, joy and justice for all people while regenerating the planet. We strive to create an environment of mutual respect, free from harassment and unprofessional behavior.

We promote equal opportunities, regardless of race, gender, religion, political opinion, ability, sexual orientation, marital status, or age. Join us in honoring the values upon which Natural Products Expo is built: equity, integrity and transparency.

Join us in modeling the changes we want to see in the world when the industry gathers at Expo West, March 12-16, 2024 in Anaheim!

All persons planning to attend Natural Products Expo must be registered. Natural Products Expo is a private trade show open to the trade only, and not open to the public. Individuals who cannot document their direct, professional affiliation to the trade are not qualified to attend the trade show.

Click here for a complete list of business type definitions and pricing.

Announcements are only made for lost children. Message boards and lost and found are available at the Show Office. We encourage attendees to designate a meeting spot in the case your group becomes separated.

Anyone 16 years and older must qualify to register as an attendee or exhibitor and will be required to show business proof (for examples click here). Children 15 years and younger are required to have a Children's Badge and must be under adult supervision at all times. If a child is found without adult supervision they will be escorted from the show floor and taken to the show office, and their badge will be confiscated. If we are unable to reach the registered adult we reserve the right to contact the local police department to supervise them. You will be required to present proof of age (i.e. birth certificate, government/state issued ID). Only one Children's Badge will be issued per registered adult. All Children's Badges must be picked up at the child care office located at the Hilton, Lower Level, Catalina 6/7. No one under 18 years of age will be allowed on the show floor during move-in and move-out. 

It has been determined from both attendee and exhibitor feedback that one sample bag per day is sufficient for buyers to bring home product and literature from the show floor. Therefore, each attendee is permitted to exit the show floor with one sample bag per day.

Additional bags will be donated to local food banks and charities. At the close of the show on Sunday, exhibitors can donate their remaining product to the local food bank or authorize an attendee to take the product with them.

In the instance an exhibitor would like to authorize an attendee to take a large quantity of product samples that exceed more than one sample bag, the exhibitor and attendee must visit the GES Service Center prior to the close of the show floor at 4:00 pm. At this time, the exhibitor must complete either an Outbound Material Handling Form to send the product home with the attendee or a Bill of Lading to ship the product to the attendee. GES will provide further instructions to the attendee on pick-up location and time. Product may not be sold to an attendee.

Company promotion, sample and literature distribution by exhibitors must be done within their contracted exhibit space, with the exception of designated sponsorships and marketing opportunities.

Only contracted exhibitors are permitted to promote their products, services or company at Natural Products Expo West. Unless a marketing opportunity (i.e., sponsorship, showcase, exhibitor-presented seminar) has been contracted by the exhibitor, all company promotion and product sampling must occur within the contracted booth space.

This includes, but is not limited to "roaming" characters, handing out flyers, approaching exhibitor booths to sell products, leaving and/or distributing product information in public spaces and show floor aisles, all of which are prohibited. Exhibitors found doing so will be sent back to their booth space and materials left will be recycled. Attendees will be asked to leave the show and forfeit their badge. Any "suitcasers" should be reported to the Show Office.

All meetings, events and seminars must be registered with Informa d/b/a Natural Products Expo West ("Expo Show Management"). Meetings, events and seminars not designated or organized as a part of the show, are not permitted during show floor hours or Expo hosted events.

Events, seminars and meetings must be registered and approved by using the Exhibitor Hosted Events Form. Exhibitors have the option to publish their meeting or events on the Expo website or indicate on the form it is a private event. If it is indicated as a private event, it will not be published on the website.

Exhibitors wishing to organize a seminar are encouraged to do so through the Exhibitor Presented Seminar program, in which they receive promotion to all show attendees through the website, and onsite schedules and signage (deadlines apply).

All Expo areas are non-smoking. Anyone who wishes to smoke may do so outside of the building. We appreciate your cooperation.

Pets are not allowed at Natural Products Expo West. The only exception is for service dogs, which must be kept under control at all times. Please contact Customer Service with questions.

Any attendee of Natural Products Expos—including exhibitors and/or qualified press—who wishes to photograph or film at the show is required to check in at the Press Room onsite to sign a waiver and receive authorization upon each day of filming.

Live TV and nationally syndicated film crews must check in at the Press Room to receive an authorization sticker and must be escorted by a member of the press room staff in order to photograph and/or videotape at the show.

Private consultants who are paid by an individual company are not eligible for a press badge, and should request a badge from the sponsoring company. See press room personnel for complete information on qualifying for a press badge. Exhibitors and their private consultants are permitted to photograph and videotape their own booth only.

Photographers and videographers are required to obtain permission before filming any exhibitor's booth and must refrain from filming those who do not grant permission.

Qualified press who have obtained press passes and are photographing and/or filming at the show may not, under any circumstances, solicit payment from exhibitors for service. Those who are found to be soliciting payment will have their press passes immediately revoked, and may be banned from future events.

Filming, videotaping and photography are prohibited at all events, education and seminar sessions, including keynote presentations. Exhibitors and their private consultants may film, photograph and/or videotape their own exhibitor-presented seminar(s) only.

Attendee indemnifies and holds harmless New Hope Network and Penton Media, Inc., their respective parent, subsidiaries and affiliates, with respect to any claims from any third party claims whatsoever arising from Attendee's media activities under this waiver.

Photographers and videographers are required to ask permission before filming and must refrain from filming those who do not grant permission. Exhibitors are permitted to photograph and videotape their own booth only. Exhibitors who do not want the press to photograph or videotape their booth should inform the Press Room staff onsite.

No other photography or videography is permitted. We reserve the right to refuse entrance to any photographer/videographer.

Each exhibitor and attendee of the Show (i) authorizes Show Management (and its officers, directors, officials, employees, agents, contractors and representatives) to photograph and/or record all or any part of the Show and (ii) grants Show Management the worldwide, perpetual, royalty free right and license to reproduce, distribute, transmit, publicly perform and publicly display all such photographs and recordings, including without limitation, the name, images and likenesses of attendee or exhibitor contained therein (and any derivative works thereof) in any medium (now existing or hereafter developed).

For safety reasons, rolling carts, rolling bags and strollers are not permitted on the Show floor during Show floor hours. Exhibitors may roll in small briefcases and small backpacks each day from 7:00 -10:00am prior to the Show floor opening. All bags and exhibitor freight are subject to security search.

The use of drones, UAV’s, hoverboards, wheeled transport devices and similar devices are strictly prohibited on the Show floor, as well as all outside areas of the Convention Center (except for mobility devices required by persons with disabilities). The show has undertaken reasonable efforts to ensure that the show will be a safe environment for all attendees, and the prohibition on drones, UAV’s, hoverboards and similar devices is consistent with standards and practices for general safety.

In the event that you lose or forget your badge there will be a reprint fee for a replacement badge. To have a replacement badge printed please go to registration with your identification, and one will be printed for you as detailed below:

Reprint Badge fees are:
Retailer: $60.00
Non-Retailer: $150.00
Exhibitor: $100.00

Identification is required at all times while attending Natural Products Expo West. It will be required for entry to the show at all times.

Natural Products Expo reserves the right to verify the identity of any persons, accepting and/or using a show badge. Any person found using another person's badge will have the badge confiscated and will be asked to leave the premises or correctly register.

No name changes on badges will be accepted after a badge has been printed.

Natural Products Expo West and New Hope Network require a unique email address be provided for all registrations to attend our in-person events. The unique email address is required to manage our directory of all attendees. It is also used by exhibitors and attendees to effectively provide follow up post event with people who scanned your badge, and provide the attendees a list of exhibitors that they visited onsite.

By registering and providing your contact information, you acknowledge and agree to the use by Informa of your contact information to communicate with you about events, products, services and offerings by Informa, its brands, affiliates, and/or third-party partners, consistent with Informa's Privacy Policy (accessible at

In addition, you understand that your personal information may be shared with any sponsors of the show, so they can contact you directly about their products or services. Please refer to the privacy policies of such sponsors for more details on how your information may be used by them. Your personal information may also be shared with other participants in the show.

Refunds will not be issued for any costs accrued through official Natural Products Expo West 2025 registration, including Exhibit Hall badge prices and paid upgrades. 

You hereby agree to defend, indemnify, and hold harmless (and to the maximum extent permissible under applicable law, you hereby expressly release and discharge) (i) Penton and its equity owners and affiliates; (ii) the Show facility and its owners, affiliates, lessors and lessees; and (iii) official exhibit service contractors and security services (all of the foregoing in clauses (i) through (iii), collectively, "Show employees, agents, contractors, and representatives (collectively, "Representatives") from and against any and all alleged and/or actual claims, actions, lawsuits, proceedings, damages, penalties, demands, losses, expenses, fees (including reasonable attorney fees), costs or liabilities of any kind or nature whatsoever (collectively, "Claims"), including but not limited to any Claim for property damage and/or personal injury, in connection with, caused by or arising out of the attendance at and/or participation in the Show by (A) you, (B) your Representatives (or any other party acting on your behalf), or (C) any of your servants, invitees, patrons or guests (all of the foregoing in clauses (B) and (C),collectively, "Related Parties"), whether as a result of (i) your or any Related Party's act, omission, negligence or willful misconduct, (ii) your or any Related Party's violation of any policy of, or breach or alleged breach of any agreement with, Penton or any other Show Provider, (iii) your or any Related Party's violation of any applicable law, regulation, rule, or ordinance, (iv) your or any Related Party's infringement of any third party rights, including without limitation, the infringement of any patented, trademarked, franchised or copyrighted music, materials, devices or dramatic rights used or incorporated in the Show by you or any Related Party, or (v) otherwise, and in each case, whether or not foreseeable. This provision shall survive any termination or expiration of this agreement.

We reserve right to deny admission to, or remove any party from Natural Products Expo West for any reason.

Important information for visitors to our events

These terms and conditions apply to visitor registrations for, and attendance at, events (each an “Event”) organized by Informa Markets (referred to as “we/our/us”), which is a trading division of the Informa Group.  The parent company of the Informa Group is Informa PLC.  A full list of entities within the Informa Group is available on request.

As a potential visitor to an event (referred to as “you/your”), please read these terms and conditions carefully as they contain important information.  By submitting your registration and/or by attending an event, you have agreed to these terms and conditions.

For any special services or accommodations you may require, please reach out to [email protected]. Kindly note that requests made within two weeks may pose challenges in fulfillment. We appreciate your understanding.

**All Show policies are subject to change in Show Management's sole discretion.