Natural Products Expo West is part of the Informa Markets Division of Informa PLC


Priority Points Program

When you exhibit at one of New Hope Network Trade show, Priority Points determine the order in which you can select your opportunity for next year's show.

Historical Points + Show Points (Current Booth Size Points + Integrated Marketing Points + Sponsorship Points) = Total Show Points

Historical Points are based on the number of years a company has exhibited at Natural Products Expos (East, West, Asia, NPA Market Place), Newtopia Now and Engredea & SupplyExpo since 1992 (exception: Expo East 2001 exhibitors received two points); Healthy Foods International Expo in 2008; Natural Products Association MarketPlace/Natural MarketPlace from 2009 to 2013. A maximum of one point is earned for each past show. Historical points are the only points used for booth moves.

Show Points: Booth Points, Integrated Marketing Points, and Sponsorship are given for (applicable show) contracted booth space, sponsorship participation, and marketing solutions as outlined below. Show points are applicable to the current year only; after show participation you will only receive the one (1) historical point for that show. Show points DO NOT carry over to shows or years, they are show specific.

Marketing (Integrated) Points

Integrated Marketing:

  • Advertising in Natural Foods Merchandiser,,, Delicious Living magazine and
  • Spend on Nutrition Business Journal subscriptions and report and NCN Cornerstone Investors


$5,000-$9,999 1
$10,000-$14,999 2
$15,000-$24,999 3
$25,000-$34,999 4
$35,000-$44,999 5
$45,000-$54,999 6
$55,000-$64,999 7
$65,000-$74,999 8
$75,000-$99,999 9
$100,000-$124,999 10
$125,000-$149,999 11
$150,000-$174,999 12
$175,000-$199,999 13
$200,000-$224,999 14
$225,000-$249,999 15
$250,000 or above 16


Signed contracts must be on file at New Hope Network by end of business day on the following dates for integrated marketing points to be included in calculations for the following shows. Integrated marketing spend points do not carry over to the next calendar year.

Integrated Marketing Contracts Received By:    Will Impact Priority Points for These Events:
December 23, 2022 to December 15, 2023   Newtopia Now 2024 & Natural Products Expo West 2025