Consumers are already demanding more from what they drink. Expo West is where that demand turns into business — three days in Anaheim where buyers, retailers and distributors come looking for the next products to put on their shelves.
Non-alcoholic and functional beverages aren’t new, but what consumers expect from them keeps evolving — hydration, energy, probiotics, adaptogens, new flavors, better-for-you formulations. The category now covers far more than what goes into the bottle, and buyers are paying attention to who's moving it forward.
Whatever you’re bringing to the category, buyers need the opportunity to experience it for themselves. That’s what makes three days in Anaheim valuable: the chance to put your product directly in their hands, open the conversations that lead to distribution, and walk away with real momentum heading into 2027.
WHY EXHIBIT AT EXPO WEST
Let them taste the difference.
A product description can explain the formulation, but it can't replicate the experience. A sample lets buyers taste it for themselves — the flavor, the fizz, the difference — and ask questions face to face. That kind of firsthand impression is what turns interest into an order.
Meet the people sourcing what’s next.
Expo West brings buyers, retailers and distributors to Anaheim, all actively looking for new products and innovation across the natural products industry. These are the people who decide what gets stocked and why. Being in the room with them means your brand gets considered, not just discovered.
Turn category momentum into retail conversations.
Expectations around functional and non-alcoholic beverages keep evolving fast. Expo West brings that conversation to life, face to face, with the buyers actively sourcing what comes next for their shelves. It's where category trends turn into real retail decisions.
Give buyers more than a formulation.
A strong formulation starts the conversation, but it's rarely the whole story. Meeting in person gives buyers the chance to understand the brand behind it — the story, the team and the vision driving it forward. That connection often matters as much as the product itself when it's time to place an order.
Extend your reach beyond the show floor.
Beacon Discovery extends your presence beyond the show floor. It keeps your momentum going and gives buyers another way to find and remember your brand well after Anaheim wraps. That visibility can carry into the next planning cycle, when decisions are actually being made.
FROM BRANDS THAT HAVE EXHIBITED
Your category is evolving. Be part of the conversation.
Fill out the form and our team will be in touch with booth options, pricing and what to expect as an exhibitor at Expo West 2027. Beverage is one of the most competitive categories at the show, and buyers are actively sourcing what's next — don't miss the chance to be part of that conversation.