The Functional Beverage Market is Thriving
Make sure your brand is growing too
Functional and non-alcoholic beverages are booming — and Expo West is where buyers come to find what’s next. With Functional Beverage listed among the top 5 attendee interest categories, your products are entering a high-demand space.
Whether you’re offering adaptogens, probiotics, hydration solutions, or bold flavor innovations, Expo West puts your beverages in front of buyers who influence store shelves nationwide.
Why Exhibit?
Meet Top Buyers
Decision-makers across grocery, natural, specialty, and convenience channels attend to discover breakthrough functional and non-alcoholic beverages.
Showcase Innovation in a High-Growth Market
Buyers arrive specifically to explore new flavors, new product lines, and wellness-forward beverages — put your innovation in their hands.
Gain Year-Round Visibility
Keep your brand in front of retailers with Beacon Discovery.
Amplified Brand Exposure
From sampling lounges to digital activations, increase your reach across the Expo West ecosystem.
Proven Success
With 83% attendee satisfaction and 82% exhibitor return intent, success in the beverage category continues to grow.
Let’s cheers to growth.
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